Most businesses start out with a static web page, a brochure on the internet.  Their basic aim is to provide the business with an online presence. The idea is, have a site that looks good.  Build it and they will come.

Just having a website won’t bring the business you expect.  Without search engine optimization, it won’t be found.  Keyword research and new content are necessary and a static web page is difficult to update yourself.

Today, most web pages are actually blogs.  You can easily update information and add new content.  Associates in different locations and working at different times can work on the site.  No one has to wait for the help of a technical person.

Search engines love new content.  They rank a site higher that is relevant and timely with information that’s useful to searchers.  And that will bring you new traffic, leads and customers.