No matter what sort of business you have, reaching consumers in your area is essential to your success.

Improving your ranking in local searches will pay off in more
customers.  Some simple  steps will put you ahead  of competition and put you at the top of local listings.

1. Make sure you are registered in the most used searches.

http://local.google.com/

http://local.yahoo.com/

http://www.yellowpages.com/

http://www.bing.com/maps/

http://yellowpages.aol.com/

Check!  Is the information correct and is it what you want listed?

2. When you register your domain name, use your business information and not your personal information. Use key words in your domain name.

3. Now start getting back links to your site that include your location information.  Check your in links and make sure the information on their site is correct. If you are near a good hotel of restaurant, mention them on your site.  It may help you come up on a mobile search. And, if possible, include your key words in your business name.

4. Use incentives to encourage customers to rate you online. User
ratings can be given at a number of sites: Yelp.com, Judy’s book,
business directories, Chamber of Commerce.  User ratings and reviews are important.

5. Add new and interesting content to your web site. If there are nicknames for your locality, mention them on your site. If there are different ways to describe your business, include them on your site too.  Use words like expert, affordable, service, company, on your page because people may include these words in their search and your site will come up.

Lets talk.  I’m interested in working with you on your internet
presence.  Improving your ranking  in local searches will pay off in more business for you. Drop me an e-mail – sylviabuetow at gmail.com – or give me a call.  4:00 to 6:00 PM or 7:00 to 10:00 PM eastern is the best time.
989-868-4492   If you don’t catch me, leave a message or try again.

Sylvia Buetow
Agent with Social Media Science